Russell

My Ether Wallet

My greatest hits woking at this crypto-wallet startup.

2020-2023

My first week: Defining a design process and team hierarchy

The leadership ladder was more like a horizontal maze. Out of anarchy, I built a strong leadership structure, and a design process to match.

COMPANY CULTURE

Introducing user research to the company

I formed a research team, and with a simple survey, we introduced research to company culture.

Asking users consent to share their usage data

Once I got site analytics

Synthesising ongoing research into an evolving user persona

I formed a research team, and with a simple survey, we introduced research to company culture.

NFT Manger: Designing new features based on our user needs

I formed a research team, and with a simple survey, we introduced research to company culture.

We then updated our money-maker: The Swap feature

I now had real hard user insights, and a clear idea of what the users needed: Updated UI and new social features.

We then updated our money-maker: The Swap feature

I now had real hard user insights, and a clear idea of what the users needed: Updated UI and new social features.

My Ether Wallet

In 3 years I shaped products, company culture, and tamed chaos. From research to iteration, we made magic happen, and left a lasting impact.

My Ether Wallet

In 3 years I shaped products, company culture, and tamed chaos. From research to iteration, we made magic happen, and left a lasting impact.

My Ether Wallet

In 3 years I shaped products, company culture, and tamed chaos. From research to iteration, we made magic happen, and left a lasting impact.

U.S. Arctic Research Commission

I scouted for scientists and conducted interviews in order to restore usability to this gov. agency's site.

Did you know? Users on reddit can spend their own real money to award badges to other users. My research involved talking to these users to find out more.

When I onboarded there was no official design process

The leadership ladder was more like a horizontal maze, so I asked mentors for help, set my own leadership structure, and defined a design process.

I defined the design process of the company

The leadership ladder was more like a horizontal maze, so I asked mentors for help, set my own leadership structure, and defined a design process.

I defined the design process of the company

The leadership ladder was more like a horizontal maze, so I asked mentors for help, set my own leadership structure, and defined a design process.

In the beginning, I had to design without user research

The startup had not conducted research and so I relied on other research methods to comply with best practices and adhere to user-centered-design.

I advocated for the company's first research project!

I formed a research team, and with a simple survey, we introduced research to company culture.

I synthesized research data into an evolving User persona

After the success of the first research project, we conducted several more which insights were boiled down into a persona.

All my research was able to inform how to update the NFT manager

I now had real hard user insights, and a clear idea of what the users needed: Updated UI and new social features.

We then updated our money-maker: The Swap feature

I now had real hard user insights, and a clear idea of what the users needed: Updated UI and new social features.

Advocating
for the user

Value over
excessive features

Minimal and
intentional design