Russ Diaz
work
Stories
About
Work
Stories
About
Advocating
for the user
Value over
excessive features
Minimal and
intentional design
My Ether Wallet
My greatest hits woking at this crypto-wallet startup.
2020-2023
1
My first week: Defining a design process and team hierarchy
The leadership ladder was more like a horizontal maze. Out of anarchy, I built a strong leadership structure, and a design process to match.
ONBOARDING
Design Process
COMPANY CULTURE
2
Introducing user research to the company
I formed a research team, and with a simple survey, we introduced research to company culture.
UX research
3
Asking users consent to share their usage data
Once I got site analytics
Research
Analytics
4
Synthesising ongoing research into an evolving user persona
I formed a research team, and with a simple survey, we introduced research to company culture.
UX Research
Persona
4
NFT Manger: Designing new features based on our user needs
I formed a research team, and with a simple survey, we introduced research to company culture.
UX Research
Persona
2
2020-2023
We then updated our money-maker: The Swap feature
I now had real hard user insights, and a clear idea of what the users needed: Updated UI and new social features.
3
2020-2023
We then updated our money-maker: The Swap feature
I now had real hard user insights, and a clear idea of what the users needed: Updated UI and new social features.
My Ether Wallet
In 3 years I shaped products, company culture, and tamed chaos. From research to iteration, we made magic happen, and left a lasting impact.
2020-2023
ux research
Product design
Marketing
My Ether Wallet
In 3 years I shaped products, company culture, and tamed chaos. From research to iteration, we made magic happen, and left a lasting impact.
2020-2023
ux research
Product design
Marketing
My Ether Wallet
In 3 years I shaped products, company culture, and tamed chaos. From research to iteration, we made magic happen, and left a lasting impact.
2020-2023
ux research
Product design
Marketing
U.S. Arctic Research Commission
I scouted for scientists and conducted interviews in order to restore usability to this gov. agency's site.
2020
UX Research
design
Reddit Awards
Did you know? Users on reddit can spend their own real money to award badges to other users. My research involved talking to these users to find out more.
2019
ux research
1
Design Process
When I onboarded there was no official design process
The leadership ladder was more like a horizontal maze, so I asked mentors for help, set my own leadership structure, and defined a design process.
Story
I defined the design process of the company
The leadership ladder was more like a horizontal maze, so I asked mentors for help, set my own leadership structure, and defined a design process.
Story
I defined the design process of the company
The leadership ladder was more like a horizontal maze, so I asked mentors for help, set my own leadership structure, and defined a design process.
In the beginning, I had to design without user research
The startup had not conducted research and so I relied on other research methods to comply with best practices and adhere to user-centered-design.
Story
I advocated for the company's first research project!
I formed a research team, and with a simple survey, we introduced research to company culture.
Story
I synthesized research data into an evolving User persona
After the success of the first research project, we conducted several more which insights were boiled down into a persona.
Case study
All my research was able to inform how to update the NFT manager
I now had real hard user insights, and a clear idea of what the users needed: Updated UI and new social features.
Design
We then updated our money-maker: The Swap feature
I now had real hard user insights, and a clear idea of what the users needed: Updated UI and new social features.
Design
Advocating
for the user
Value over
excessive features
Minimal and
intentional design